Business

CourseAAMAAWADMADWDBMDBWFJMFJWMZMMZWRKMRKWRWMRWWSJMSJW
               
Course Code
BUS-1503
Credit Hours
3
Level
UG
Course Description
Introduction to accounting as the language of business. Understand the terminology, accounting principles, the fundamentals of double entry, the accounting process from journals to financial statements, and how financial statements communicate information about performance and position to users external to the business. Included also is an introduction to managerial accounting with ratio analysis, cost classification, Cost Volume Profit Analysis (CVP) and Operating Budgets.
               
Course Code
BUS-4573
Credit Hours
3
Level
UG
Course Description
Provides students with conceptual frameworks and analytical tools to identify key drivers of competitive advantage, build business models based upon the firm''s unique propositions of value, profit and people, and choose appropriate strategies. Acquire skills to formulate and implement the corporate, business, and functional strategies. Develop the strategy skills through participation in the debates, analysis of cases, and ultimately, the development of strategy for one of the local companies.
               
Course Code
BSD-1253
Credit Hours
2
Level
UG
Course Description
Communication in Arabic is important in a retail environment, even if the business operates in an international environment. Retail operations, inventory management, merchandising, and using retail technologies may all require interaction in Arabic language, so it is necessary to have proficient professional communication in the Arabic, too.
               
Course Code
BUS-4123
Credit Hours
44
Level
UG
Course Description
Providing students the thorough understanding of the purpose and objectives of audit and concepts and functions of the Accounting Information System (AIS) is essential. Having an opportunity to analyse different audit areas including professional standards and ethical responsibilities of auditors, audit risk and materiality, risk assessments for internal control, internal control for cash receipts and disbursement cycle, audit evidence and reporting on audited financial statements, prepares the graduates for real life tasks.
               
Course Code
BSD-2033
Credit Hours
3
Level
UG
Course Description
Learning the accounting terminology, accounting principles, transaction trails helps the understanding of the complete business process. Understanding the fundamentals of double entry and the details of the accounting process from journal entries through preparing financial statements provides an insight to the performance of the organisation. In addition, covering basic banking transactions and reading and interpreting bank statements adds further important skill businesses need.
               
Course Code
BUS-2003
Credit Hours
2
Level
UG
Course Description
Provides an insight into the fundamental principles of law including contract and tort and the foundations of UAE law including the Civil Code and the Judicial System. Focuses on the business aspects of law including an introduction to company formation; financial control and workplace issues. Develops an understanding of how law may control business operations and the procedures for resolving conflict and seeking appropriate redress.
               
Course Code
BUS-1403
Credit Hours
3
Level
UG
Course Description
Introduction to business ethics, codes of conduct and ethical dilemmas. Developes the importance of critical assessment of situations that are ethically ambiguous or contain ethical dilemmas. Introduces corporate social responsibility (CSR) and governance from local and international perspectives, as they relate to business and politics, industrial pollution, environmental policy, and institutional investor participation. Ethical administration and moral responsibility of corporations is studied.
               
Course Code
BUS-2203
Credit Hours
3
Level
UG
Course Description
Develop student's ability to assess and critically interpret statistics and business information and apply them in changing business environments. Develops a clear theoretical understanding of various analytical tools, including descriptive statistics; probability; hypothesis testing and correlation and regression analysis; and an appreciation of the application of analytical tools to business decision contexts. These skills and competencies provide a foundation for professional practice and further study in the majors degree.
               
Course Code
BSD-2067
Credit Hours
7
Level
UG
Course Description
Workplace experience in a real working environment is essential to acquire practical business skills. The opportunity is used to develop good work ethics, habits and practices in real work situations, including teamwork and proper communication skills. During this work placement it is expected to apply the theoretical and practical knowledge learned in the classroom in a professional manner.
               
Course Code
BUS-4323
Credit Hours
3
Level
UG
Course Description
Organisational performance is improved by managing the workforce efficiently and effectively. The critical analysis of the value of career development theories in HR planning builds professional knowledge and develops decision-making skills through strategic thinking. The discussion of the concepts related to mentoring, coaching, replacement charts, skill inventories, career paths, succession planning, position analysis questionnaires, and career development strategies related to plateaued staff contributes to the development of essential human resource management skills.
               
Course Code
BUS-3903
Credit Hours
2
Level
UG
Course Description
Introduces students to current thinking and research on contemporary issues in business. An opportunity to develop a foundation for their future major by researching a contemporary business issue in a major business sector. Students will be expected to read, understand, and evaluate research and analysis on this issue, and demonstrate an understanding of how research and analysis affect proposed solutions or responses to the issue.
               
Course Code
BUS-4263
Credit Hours
3
Level
UG
Course Description
Providing a framework for assessing the role of banking in corporate finance is essential to be able to develop effective corporate strategies. The approach is rigorous and analytical. Firstly, it analyses issues in the cost of capital assessment, capital budgeting decisions, financing decisions, working capital management and cash flow management which are faced by financial managers in corporations. Then, it critically examines how various banking products may satisfy the financial needs of corporations.
               
Course Code
BUS-4183
Credit Hours
3
Level
UG
Course Description
Exposure to the various tools used in analysing and evaluating the financial performance of businesses in terms of risk and return is important. Learning how to calculate and analyse various performance ratios and examining the key issues that affect dividend policies is also crucial. Concepts such as the cost of capital, risk and uncertainty in capital budgeting decisions and elements of international finance are also essential in making correct corporate finance decisions.
               
Course Code
BUS-4643
Credit Hours
3
Level
UG
Course Description
Uses a cross-disciplinary approach approach to understanding important issues and challenges in managing cultural diversity in international business. Theoretical frameworks are used to assess how cultures differ, and how such differences impact businesses. Cross-cultural communication, marketing, negotiation, conflict resolution, the dynamics of managing multi-cultural teams and the impact of innovation are discussed. Through analysis and application knowledge and skills are developed in the area of cross-cultural management.
               
Course Code
BUS-1103
Credit Hours
5
Level
UG
Course Description
Introduces the basic concepts of Microeconomics with an emphasis on their application in business decisions and market structures. Focuses on the mechanism of demand and supply, price elasticity of demand, costs of production and the basic characteristics of market structures. Students understand use the theoretical concepts and apply them to UAE businesses and their industries.
               
Course Code
BUS-3913
Credit Hours
3
Level
UG
Course Description
Provides the tools needed to be emotionally intelligent in the workplace. Designed to help students understand the linkage between Emotional Intelligence and business success. Exposes the core principles of Emotional Intelligence which enables students to manage their own impulses, communicate with others effectively, manage change well and solve problems. Learn best practices in developing/leveraging abilities; being aware of self and others, understanding emotions, and emotional management.
               
Course Code
ACC-1003
Credit Hours
3
Level
UG
Course Description
NA
               
Course Code
BUS-4113
Credit Hours
3
Level
UG
Course Description
Students of accounting major need to identify and apply the concepts and principles of accounting for merchandising business. Providing an overview of the balance sheet items is of utmost importance. Specific topics include classification and valuation of long term assets and current assets such as cash, accounts receivables and inventories. It is also necessary to analyse the concepts and procedures related to recording transactions and reporting results to shareholders in a corporate environment.
               
Course Code
BUS-4153
Credit Hours
44
Level
UG
Course Description
Introducing topics that serve as a foundation for a more detailed study of financial statements is very important for all managers to succeed in the modern world of accounting. Studying the applications of accounting for investments that companies make in stock and debt securities of other companies, and the account for the different forms of leases which can be used in organisations and timing and criteria of revenue recognition provide a great insight into the details of the operation of a firm.
               
Course Code
BUS-4233
Credit Hours
2
Level
UG
Course Description
Describing and analysing the financial markets, the types of financial assets and the way it is traded, is important for all private and institutional consumers. Evaluation techniques, derivatives and alternative investments, and associated trading strategies to achieve risk-return objectives help all financial managers to make the right decisions to meet their priorities. An overview of equity and capital markets, explains the importance of capital markets for the economy and corporations.
               
Course Code
BUS-2303
Credit Hours
3
Level
UG
Course Description
Provides an overview of financial management basics for financial decision making. Covers the fundamentals of financial management to support both short and long-term financial decisions of the firm. Includes topics related to sources of short-term and long-term financing, financial statement analysis, time value of money, capital budgeting and working capital management.
               
Course Code
BUS-4213
Credit Hours
3
Level
UG
Course Description
The advanced handling of financial concepts is essential in the finance major. Critically exploring the concepts of the time value of money, risk and return relationships, as well as the bond and stock valuation models are essential in understanding the financial markets. Applying the capital asset pricing model to analysing diversified investment portfolios expands the horizons of financial investments. The rigorous financial methods ensure that the analytical skills of the finance major graduates are solid.
               
Course Code
BUS-4143
Credit Hours
3
Level
UG
Course Description
The basic understanding of the structure and requirements of International Financial Reporting Standards (IFRS) in a current financial reporting environment is essential for all accountants. Recognising, measuring, classifying, presenting and disclosing financial information according to IFRS standards by providing an opportunity to apply the IFRS standards to all items of a standard financial statement.
               
Course Code
BUS-2403
Credit Hours
4
Level
UG
Course Description
Applying the a Stanford-informed approach to learning innovation and entrepreneurship develops the concepts and skills of how to start and run new ventures and discusses challenges entrepreneurs face in a rapidly changing economic environment. Discusses how to develop a business plan and financial feasibility study and synthesises knowledge students have gained from their management, business law and ethics courses. Requires students to engage with industry and the business environment to create and defend a comprehensive business proposal for a new idea.
               
Course Code
BUS-4353
Credit Hours
3
Level
UG
Course Description
Examining the opportunities and challenges associated with managing employees in international and cross-cultural contexts has great importance in the UAE. The discussion of international recruitment, selection, preparation, placement, management development, performance management, reward and remuneration in international, multi-national and trans-national corporations contributes to the development of vital HR skills. Analysing the implications of internationalisation and globalisation on HRM, the differences between domestic and international HRM enhances critical thinking skills.
               
Course Code
BUS-3103
Credit Hours
2
Level
UG
Course Description
Examine how the global context of the business environment impacts upon managerial processes. Understanding business in an international context enables students to appreciate the interrelationships between global business and the environmental, social, technical, legal and regulatory frameworks that influence business operations.
               
Course Code
BUS-4623
Credit Hours
3
Level
UG
Course Description
Examines the relationship between the international monetary system, the balance of payments and the foreign exchange markets. Evaluates the methods used by firms to manage their foreign exchange exposure and explores the factors affecting the financial decisions in a multinational business. Through discussion, demonstration, comparison, analysis knowledge and skills are developed in the area of international business finance.
               
Course Code
BUS-4673
Credit Hours
3
Level
UG
Course Description
Provides insights into how legal aspects impact international business. Introduces the legal environment of international business and the related risks to be considered in business decisions. The fundamental components of law in international business transactions are reviewed, including how the legal framework of the WTO impacts firms. Foreign Direct Investment and corresponding legal considerations are also discussed. Uses analysis and evaluation to develop knowledge and skills in the area of international law.
               
Course Code
BUS-4653
Credit Hours
3
Level
UG
Course Description
Develops understanding of how international marketing enhances the global competitiveness of a business. Through analysis and evaluation of factors explains how marketing makes a business more competitive in dynamic global markets. International marketing principles are applied to product, service and country specific situations. Marketing skills and plans that are required for a business to strategically move into a foreign country are developed.
               
Course Code
BUS-4243
Credit Hours
14
Level
UG
Course Description
Distinguishing international finance from domestic finance and studying the international financial environment, the foreign exchange market and foreign exchange exposure management, contribute to the development of relevant business administration skills to a great extent. Examining the international monetary system, the balance of payments, the main factors affecting foreign exchange rates and the microstructure of international trade helps in the assessment of an open economy.
               
Course Code
BUS-4533
Credit Hours
3
Level
UG
Course Description
Evaluates the components of quality systems and the theoretical and philosophical concepts of quality models. Examines why quality management is fundamental to strategic management and how innovation can improve the performance of any organisation. Focuses on evaluating various strategies for senior managers to improve organisational performance.
               
Course Code
BSD-2013
Credit Hours
3
Level
UG
Course Description
Introducing the best human resource practices within the UAE retail environment is essential. Learning about team work, motivation, organisational culture and performance evaluations helps the development of retail professionals. Understanding the basic role that human resources play in an effective working environment is required to be a successful member of the team.
               
Course Code
BUS-4283
Credit Hours
3
Level
UG
Course Description
Islamic finance and banking is different from conventional finance and banking. The principles of Islamic finance, the sources of Sharia Law and the role of the Sharia Supervisory Board should be known to all finance professionals. Assessing the characteristics of Islamic banking and Islamic insurance (Takaful) products in comparison to their conventional alternatives has great importance. Analysing Sukuks (Islamic bonds) and their evolving role in financing corporations provides interesting insights in a special area of Islamic Finance.
               
Course Code
BUS-2903
Credit Hours
15
Level
UG
Course Description
Examines fundamental concepts of Supply Chain Management (SCM) and Logistics that together underpin corporate strategies aimed at achieving business performance goals. Introduces logistics and SCM principles, processes and strategies from a managerial perspective, and examines them within a framework that requires cross-functional integration of key business processes within the firm and across the network of firms comprising the supply chain. Emphasis is on analysing supply chain issues and aligning logistics and SCM strategies with business performance goals.
               
Course Code
BUS-2933
Credit Hours
3
Level
UG
Course Description
Introduces the basic concepts and tools of macroeconomic analysis. Demonstrates the measurement of key concerns in macroeconomics: GDP; unemployment; and the price level. Provides analytical models for exploring economic performance and long run growth. Analyses the nature of business cycles and fiscal and monetary policies.
               
Course Code
BUS-1003
Credit Hours
3
Level
UG
Course Description
Gain an understanding of the concept of leadership and management as understood by practising managers and behavioural scientists. Learn the basic functions of management, management levels and skills, model of communication, individual and group decision making, role of leaders in managing change, leadership theory, concepts and practical issues related to both the UAE and the wider business environment.
               
Course Code
ACC-1103
Credit Hours
3
Level
UG
Course Description
NA
               
Course Code
BUS-4133
Credit Hours
3
Level
UG
Course Description
Introducing a business-management approach to the use accounting information for internal reporting and decision-making is crucial in developing managerial skills. The major topics of managerial accounting include profit planning and control measures. Providing in-depth knowledge in cost accounting by focusing on its role in internal reporting and the resulting decisionmaking processes contributes to the development of analytical skills.
               
Course Code
BUS-4173
Credit Hours
3
Level
UG
Course Description
Developing analytical skills useful for managerial decision making is of high importance. Introducing concepts of advanced managerial accounting is expected to play an important role in servicing the informational needs of managers in planning, organising and controlling functions. This knowledge should help students to become proficient in structuring business decisions systematically and identifying the managerial accounting information relevant to higher level decisions.
               
Course Code
BUS-4363
Credit Hours
3
Level
UG
Course Description
The review of the nature of change, the driving forces of change, the theories and models of organisation change and the applied analysis of the process of organisational change within the theoretical frameworks of organisation culture, power, politics, resistance to change and leadership greatly contribute to the development of relevant HR skills. Examining both the theoretical and practical approaches to the issues of change diagnosis and strategies to manage and implement the change helps the analysis of local and international scenarios and cases, and builds strong HR skills.
               
Course Code
BUS-3003
Credit Hours
3
Level
UG
Course Description
Gain an understanding of the linkage between organisations; human resource management (HRM) and business success. Exposed to the principles of organisational behaviour and the fundamentals of HRM. Introduced to the concepts of: organisation structure and design; power and politics; motivation and job satisfaction; recruitment and selection, employee development and reward management; and the role of HRM in gaining sustainable competitive advantage for the organisation.
               
Course Code
BUS-1303
Credit Hours
3
Level
UG
Course Description
Introduces the basic concepts of Marketing, develops an understanding of the overall process of Marketing including the research, planning, implementation and control of marketing activities in the contemporary business environment. The main emphasis is on the practical application of marketing concepts covered in the course, using UAE consumer products as examples.
               
Course Code
ECO-1003
Credit Hours
3
Level
UG
Course Description
NA
               
Course Code
BUS-4683
Credit Hours
3
Level
UG
Course Description
Develops an understanding of the inter dependence between development, infrastructure and logistics in the Middle East through analysis of factors that influence development, growth and competitiveness, including trade logistics. Allows students to consider the impact of trade logistics, and evaluate the current development strategies. This course gives students the opportunity to offer ideas on how governments can promote regional business development through trade logistics.
               
Course Code
BUS-2103
Credit Hours
3
Level
UG
Course Description
Provides a detailed study of the management of an organisation''s chain of value adding activities, from procurement of resources and transformation into manufactured goods and service outputs, through distribution to customers. Includes operations strategy and the various tools and techniques of operations management; quality, work, product and service design, process selection and facilities layout, capacity and location planning and related issues and models.
               
Course Code
MGT-1003
Credit Hours
3
Level
UG
Course Description
NA
               
Course Code
MRK-1103
Credit Hours
3
Level
UG
Course Description
NA
               
Course Code
BUS-4543
Credit Hours
3
Level
UG
Course Description
Introduces the students to qualitative and quantitative analytical tools used in a quality management system. An opportunity to study international quality management systems and how efficiently these tools are used to support strategic decision making in managing organisations. Identify problems with workflows within various parts of real organisations. Develops the students ability to use appropriate quality management tools and to measure their effectiveness towards quality improvement from a strategic perspective.
               
Course Code
BUS-4333
Credit Hours
3
Level
UG
Course Description
Developing knowledge and skills related to the recruitment and selection process in human resource management has great importance in ensuring that the best people are selected to work in organisations. A thorough discussion of the recruitment and selection processes and the analysis of its role in the overall management of an organisation prepares human resource professionals to perform this important task efficiently.
               
Course Code
BSD-2213
Credit Hours
3
Level
UG
Course Description
The understanding of customer service concepts is crucial in retailing; it is necessary to have special skills to satisfy diverse customer needs. Exploring the concepts of internal and external customer more fully helps the development of such skills. Practicing good customer service through real and model scenarios contributes to the development of essential retail skills.
               
Course Code
BSD-2252
Credit Hours
4
Level
UG
Course Description
The final integrative project has a standardised framework within which projects can be accommodated to meet all program learning outcomes. The final project is designed to collapse the artificial boundaries between subjects and give opportunities for the application of theory learnt in several courses. Working in teams to create a business plan to build a new retail operation from the ground up is a great experience.
               
Course Code
BSD-2263
Credit Hours
3
Level
UG
Course Description
Introducing the principles of corporate social responsibility and sustainability in the retail environment is essential to train ethical retailers. Exploring the various types of philanthropic activities that organisations are involved in, and reviewing how such activities affect positively or negatively their market share, is an interesting exercise.
               
Course Code
BSD-1023
Credit Hours
3
Level
UG
Course Description
Introduces computer terminology,hardware,software,operating systems,and information systems relating to the business environment with emphasis on the retail environment. The focus is on understanding the functions of the different software for personal and organisational productivity, including word processing, spreadsheets, databases, presentations, and business-oriented utilisations of the internet and mobile communications technology. It provides an overview of the integrated software packages used in the workplace
               
Course Code
BUS-1203
Credit Hours
3
Level
UG
Course Description
Develops an understanding of computer terminology, hardware, software, operating systems, and information systems relating to the business environment. Focuses on business applications of software for personal and organisational productivity, including word processing, spreadsheets, presentations, graphics and business-oriented utilisations of internet and mobile communications technology. Outlines integrated software packages used in the workplace and how to use computers to communicate and solve management problems in contemporary business environments.
               
Course Code
BUS-4513
Credit Hours
3
Level
UG
Course Description
An interdisciplinary course that provides efficient methods for several resource allocation, general optimisation, and queuing or simulation problems. Presents various quantitative decision analysis tools to support complex strategic planning decisions. Utilises spreadsheets and practical case studies, allowing students to analyse complex business situations and scenarios, identify the suitable management science technique and recommend a solution for the problems.
               
Course Code
BUS-3203
Credit Hours
14
Level
UG
Course Description
A capstone course in the Business Administration discipline. Through case studies it analyses the nature of competitive advantage, and the various strategies available for firms to develop sustainable business growth in a global environment. Features a complex business simulation game in which students demonstrate a series of inter-related decisions, their ability to apply business administration concepts in practice for the benefit of an imaginary company.
               
Course Code
BUS-4373
Credit Hours
44
Level
UG
Course Description
Strategic-level human resource management challenges of businesses include long term human resource planning; managing workforce diversity; implementing downsizing strategies, creating outsourcing solutions and managing the workforce in knowledge based economies. Strategic HRM enables learners to take a critical view of ethical decision-making approaches and best practices in the region for attracting, retaining and developing employees and management from a strategic perspective.
               
Course Code
BUS-4563
Credit Hours
3
Level
UG
Course Description
Highlights the impact of contemporary issues on marketing management planning, and strategy formulation within a complex business environment. Encouraged to critically evaluate the implications of specific decisions and assess various options in making strategic marketing decisions. Through innovative marketing solutions, in relation to brand and market development, recommend strategic developments to enhance competitive advantage and positioning in relation to fluctuating consumer behaviours.
               
Course Code
BUS-4553
Credit Hours
3
Level
UG
Course Description
Looks at how strategic supply chain management can be a driver of the firm''s overall competitive strategy. Learn how to systematically assess supply chains and then use the knowledge to plan and execute strategic supply chain management according to a theoretical framework to optimise supply chain performance. Evaluate supply chain management practices of real business supply chains.
               
Course Code
BUS-2913
Credit Hours
3
Level
UG
Course Description
Provides insight into the Tourism and event Industries and the importance of maintaining cultural identity. Globalisation of tourism and events brings prosperity to the destination but a growing concern is how to maintain distinctiveness and uniqueness of the destination''s cultural identity. Emphasises the need for destination visioning and strategic planning to enable the tourism and event industries to flourish while maintaining the integrity and sustainability of cultural heritage and traditions.
               
Course Code
BUS-4163
Credit Hours
3
Level
UG
Course Description
Understanding tax concepts and issues is important for all accounting students. Explaining the principles and professional standards governing the tax systems is crucial in developing relevant business administration skills. In addition, providing an approach to the taxation of individuals and a more in-depth study of the taxation of different business entities builds solid professional knowledge. Focus on the technical details makes sure that graduates have a strong foundation for future practice in taxation and consulting.
               
Course Code
BUS-4273
Credit Hours
3
Level
UG
Course Description
Appraising the various factors that impact investment risk and returns in an important topic in finance. Exploring the characteristics of financial instruments and applying modern portfolio theory to provide financial solutions to meet the investment, retirement, protection, estate and tax planning needs of clients and determining how these solutions can help to deal with both expected and unplanned events develops important professional skills all finance graduates need.

CourseAAMAAWADMADWDBMDBWFJMFJWMZMMZWRKMRKWRWMRWWSJMSJW
               
Course Code
BUS-4183
Credit Hours
2
Level
UG
Course Description
Exposure to the various tools used in analysing and evaluating the financial performance of businesses in terms of risk and return is important. Learning how to calculate and analyse various performance ratios and examining the key issues that affect dividend policies is also crucial. Concepts such as the cost of capital, risk and uncertainty in capital budgeting decisions and elements of international finance are also essential in making correct corporate finance decisions.
               
Course Code
BUS-4233
Credit Hours
2
Level
UG
Course Description
Describing and analysing the financial markets, the types of financial assets and the way it is traded, is important for all private and institutional consumers. Evaluation techniques, derivatives and alternative investments, and associated trading strategies to achieve risk-return objectives help all financial managers to make the right decisions to meet their priorities. An overview of equity and capital markets, explains the importance of capital markets for the economy and corporations.
               
Course Code
BUS-4623
Credit Hours
3
Level
UG
Course Description
Examines the relationship between the international monetary system, the balance of payments and the foreign exchange markets. Evaluates the methods used by firms to manage their foreign exchange exposure and explores the factors affecting the financial decisions in a multinational business. Through discussion, demonstration, comparison, analysis knowledge and skills are developed in the area of international business finance.
               
Course Code
BUS-4173
Credit Hours
3
Level
UG
Course Description
Developing analytical skills useful for managerial decision making is of high importance. Introducing concepts of advanced managerial accounting is expected to play an important role in servicing the informational needs of managers in planning, organising and controlling functions. This knowledge should help students to become proficient in structuring business decisions systematically and identifying the managerial accounting information relevant to higher level decisions.
               
Course Code
BUS-4173
Credit Hours
2
Level
UG
Course Description
Developing analytical skills useful for managerial decision making is of high importance. Introducing concepts of advanced managerial accounting is expected to play an important role in servicing the informational needs of managers in planning, organising and controlling functions. This knowledge should help students to become proficient in structuring business decisions systematically and identifying the managerial accounting information relevant to higher level decisions.
               
Course Code
BUS-1303
Credit Hours
3
Level
UG
Course Description
Introduces the basic concepts of Marketing, develops an understanding of the overall process of Marketing including the research, planning, implementation and control of marketing activities in the contemporary business environment. The main emphasis is on the practical application of marketing concepts covered in the course, using UAE consumer products as examples.
               
Course Code
MRK-1103
Credit Hours
3
Level
UG
Course Description
NA
               
Course Code
BUS-3406
Credit Hours
3
Level
UG
Course Description
A range of work related learning activities facilitates students to make direct linkages between the work environment, the application of their chosen major and what they learn in their courses; and gives them flexibility to learn from work experience or to undertake an industry based project which meets the same outcomes. It is driven by an evidence based portfolio approach to assessment, enabling students to bring their contextual learning into the final year of study.
               
Course Code
BUS-3406
Credit Hours
3
Level
UG
Course Description
A range of work related learning activities facilitates students to make direct linkages between the work environment, the application of their chosen major and what they learn in their courses; and gives them flexibility to learn from work experience or to undertake an industry based project which meets the same outcomes. It is driven by an evidence based portfolio approach to assessment, enabling students to bring their contextual learning into the final year of study.

PLEASE NOTE: All courses are subject to availability